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Marketing support at every stage

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We partner with companies at every stage to sharpen their story, align their teams, and bring products to market with confidence.

OUR MISSION

We love founders

From seed funding to Series A, B, and C we've worked with founders at every stage and we understand what you need. 

PROVEN RESULTS

Driving what matters

Marketing is the heartbeat of your organization. We can help to amplify and scale your business. We know what it takes to grow and succeed. 

OUR VALUES

Collaboration is key

We believe in working with you. We'll help you with a strategy that makes sense and we'll work with you to make it work. We'll get our hands dirty too.  

TRUSTED BY TEAMS EVERYWHERE

This is our story.

Unifying brand, messaging, and demand. 

Asterisk GTM brings a combined 40 years of experience spanning Fintech, Mobile, Gaming, HRIS, and AdTech. Working with startups and S&P 500 companies has enabled Asterisk GTM to broaden it's reach resulting in broad network of professions who can fill any need. 

Courtney and Lou are both product marketing leaders capable of turning bold, unconventional ideas into campaigns that actually ship and drive results.

Courtney has led multi-channel initiatives spanning product, content, events and sales to accelerate pipeline, adoption, and engagement. She specializes in high-impact product launches and growth strategies, and has helped guide multiple startups through critical growth stages, including successful raises and exits.

Lou has a background in consulting and combines high level strategy with brand messaging resulting in ROI positive campaigns. He builds high performing teams capable of implementing workflows and systems that are truly scaleable. 

How We Can Help

Messaging & Positioning

Vague messaging loses deals. We help you find the words that resonate with your buyers — and make your team, your sales reps, and your investors all say the same thing.

Product Launches

From beta to GA, we build the launch strategy that gets your product noticed. Audience targeting, narrative development, channel planning — done with you, not handed off to you.

GTM Strategy

A great product with a broken go-to-market is still a missed opportunity. We help you define your ICP, build your motion, and align the teams that need to execute it.

AI Readiness

Before you even start to implement AI agents and workflows, make sure your people and processes are in place. We'll make sure you're ready to go.

Fractional Advisory

Not ready for a full marketing hire? We offer fractional support as a strategic partner — helping founders and growth leaders stay lean as you grow.

GTM AI Support

We can guide you through leveraging AI in your GTM workflows showing you ways to increase efficiency across the organization.


Our Leadership Team

lou

Lou Hong

Partner and Co-Founder

courtney

Courtney Touchstone

Partner and Co-Founder

winnie

Winnie

Chief Technology Officer

Interested in learning more?

We'd love to chat! Reach out for a complimentary 30-minute advisory session.